Section Two: Company Profile


In this section, you will give a detailed description of your planned company, products and services.



Table 2 outlines some guidelines you might want to follow when writing up your company profile.

Table 2: Guidelines for Company Profile
Guidelines for Company Profile
  1. Describe your planned company, location, products and services.
  2. Describe any special technology and services required.
  3. Explain why you think your business will be profitable.
  4. List any references for existing orders or strong potential prospects.
  5. Describe current market conditions.


Table 3 shows an example of a company profile of Fay’s Variety.

Table 3: Company Profile for Fay’s Variety

Fay’s Variety is a newly established sole proprietorship in the heart of Anywheretown. Fay Thomas, the owner and store manager, brings a high degree of professionalism as an experienced retail manager. Jake Morris, a longtime resident of Anywheretown, assisted Fay in building the business. Jake has a solid reputation and excellent business skills in this business area.

The store offers a wide selection of groceries and convenience items. It is licensed to sell lottery tickets. Fay’s Variety also offers DVDs, a postal service and shoe repair depot. A small deli and bakery counter are key attractions.

Fay’s Variety acquired the store equipment from a recent store closure. Some of the equipment is outdated and will require replacement within the year. The building is leased from Benton Incorporated, is in excellent condition, and is in a prime location.

The major competitor is Peterson’s Variety Store, with Mastermart being a close second. The remaining competitors are other grocery stores within the city due to their variety and proximity. Market conditions in general are very competitive with a 20 percent drop in commerce in recent years (according to the Chamber of Commerce).

Click on Worksheet 8.1 (Word Document) to describe your company, products and services.