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Business Planning Workshop
Unit 1: Look Before You Leap – A Self Assessment
Section One: Entrepreneurial Characteristics
Section Two: Business Skills
Section Three: Start-Up Planning
Unit 2: Concept Development
Section One: Business Concept
Section Two: Marketing
Section Three: Understanding your Market
Section Four: Market Research
Section Five: Business Profile
Unit 3: Legal Issues
Section One: Methods of Carrying on Business
Section Two: Factors in Selecting your Business Structure
Section Three: Taxation of Business Entities
Section Four: Creating a Corporation
Section Five: Creating a Partnership, Franchise & Sole Proprietorship
Section Six: Naming Your Business
Section Seven: Legal Checklist – Small Business Rules and Regulations
Section Eight: Business Insurance
Unit 4: Going To Market On Your Own
Section One: Defining Your Marketing Objectives
Section Two: Product Strategies
Section Three: Pricing Strategies
Section Four: Distribution Strategy
Section Five: Promotion
Unit 5: Sales & Quality Service
Section One: Sales Performance
Section Two: Measuring Success
Unit 6: The Buck$ Start Here – A Financial Primer
Section A: Personal Financial Management
Section B: Record keeping And Financial Management for an Enterprise
Unit 7: Establishing Your Own Practice
Section One: Defining Your Consulting Service
Section Two: Marketing Your Consulting Service
Section Three: Financial Matters
Section Four: Managing Risk
Unit 8: Anatomy of a Business Plan
Section One: Business Plan
Section Two: Company Profile
Section Three: Objectives and Action Plan
Section Four: Human Resources
Section Five: Products/Services
Section Six: Supplier Relationships
Section Seven: Markets
Section Eight: Territory
Section Nine: Strategic Alliances
Section Ten: Competition
Section Eleven: Advertising and Promotion
Section Twelve: Financials
Section Thirteen: Executive Summary
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